Doctor communication key to pandemic vaccine adoption

 Newswise — PULLMAN, Wash. - people that talk with their doctors are more likely to urge vaccinated during an epidemic, consistent with a study of evidence collected during the "swine flu," the last pandemic to hit the U.S. before COVID-19.


Researchers from Washington State University and therefore the University of Wisconsin-Madison surveyed patients about the vaccine for the H1N1 virus, also referred to as the swine influenza, which was declared an epidemic by the planet Health Organization in 2009. They found that doctor-patient communication helped build trust in physicians, which led to more positive attitudes toward the H1N1 vaccine--and it had been quite just talking; it correlated to people actually getting vaccinated.

The study, recently published within the journal Health Communication, builds on previous research showing doctors can curb negative attitudes toward vaccinations generally, but this study specifically focuses thereon role during an epidemic.

"A vaccine during an epidemic is certainly different from others, just like the flu vaccine, which individuals already realize," said Porismita Borah, a professor in WSU's Murrow College of Communication and lead author on the study. "During an epidemic, it's a replacement vaccine for everyone. People may have more hesitancy and should be more worried about side effects. The doctor's office is one among the simplest sources of data for patients who have questions."

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The researchers analyzed survey responses from quite 19,000 people nationwide on their attitudes toward doctors and their willingness to debate vaccines with their physician also as their willingness to urge vaccinations--and ultimately whether or not they got the H1N1 vaccine. They found that the willingness to speak to doctors about the difficulty correlated with increased trust and receiving the vaccination.

The authors note that doctors often feel that they can't ethically tell patients to require a particular vaccine. Instead, they recommend physicians simply act as a resource, helping answer questions so patients can make better-informed decisions. they are doing not, however, got to wait until patients come to them.

"Doctors could voluntarily reach bent patients, even by email, to allow them to know what the COVID-19 vaccine means," said Borah. "They can answer questions like how was the vaccine made? What should patients expect? Why are there two doses? I feel there could be many questions people have which may be easily answered by medical care physicians who are usually well trusted by the overall public."

Doctor communication with patients is especially pressing now, Borah added, as long as that one in five Americans showed an unwillingness to urge the COVID-19 vaccine and therefore the amount of misinformation around the pandemic.

"People need to be really careful about what they're seeing and what they're reading because there's such a lot misinformation circulating on social media," said Borah. "Sometimes this misinformation is circulated by friends and relations with none kind of bad intention--they just share it, so it's extremely important to urge information from trusted sources."

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